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Kanye West Shuts Down Milwaukee Ave Wicker Park

Michael Hamrick - Saturday, May 18, 2013

Wicker Park- 11:30pm May 17th

Photo by phenomenalabby
 Photo Credit: Phenomenalabby via instagram

 

As someone who used to work in the music industry, we can certainly attest to the fact that it's getting tougher and tougher to market musicians. Back in the day, MTV used to showcase new artists and music. Now they feature the Jersey Shore. But despite those challenges, Def Jam created a unique and effective way to create a buzz.

Launching in 66 locations worldwide, Def Jam Records showed a preview of Kanye West's new music video "New Slaves" all in outdoor locations on the sides of buildings. In Chicago, the viewing locations included the Walgreens at North/Damen/Milwaukee Avenue Friday night; shutting down traffic. The locations were announced via the website kanyewest.com.

Walgreens - North/Damen/Milwaukee Avenue Photo credit: Modern Notoriety.

Sure not everyone was happy but kudos to Def Jam for developing a creative way to break through advertising clutter...7 locations in Chicago were part of the plan including: Wrigley Field, Northwestern University and North Michigan Avenue.


 

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