Market Analysis
Damen El Closes

Do Division Street Fest

May 30 -June 1st
Division Street between Damen and Leavitt - Wicker Park
$5 Donation

May 2014 - Wicker Park

After the brutal winter, this month (finally) marks the kickoff to Chicago's neighborhood summer festival season.  Leading the way is Do Division Street Fest & Sidewalk Sale , which returns for an eighth consecutive year May 30th through June 1st. Shopping is one diversion at the signature West Town music festival booked by Empty Bottle and Subterranean. With three days of non-stop live music on two stages, the $5 suggested donation for admittance is the steal of the summer concert season.  

 

In addition to the bands and shops, Do Division boasts all the remaining elements of a great Chicago street fest: local restaurants, artisans, and family fun, as well as a dedicated "Do Fashion" area. Spanning 10 city blocks on Division from Ashland to Leavitt, the 2014 edition is set to give the 75,000 anticipated attendees a taste of what makes West Division Street one of the hottest destination corridors in Chicago.  

 

The Music

The music at Do Division Street Fest features original bands and DJs continuously on two stages from Friday to Sunday. Music critics and fans alike typically rate the lineup among the best of Chicago's summer music season. The full lineups are set, and they follow below.   

 

East Stage: Programmed by Empty Bottle

*In between sets this year from 4 pm to 10 pm, there will be DJs keeping the tempo going strong.  On Friday, look for Permanent Records DJs, Saturday - Rabble Rabble DJs, and Sunday - DJ Tess [Slo 'Mo].  Prior to that on Saturday & Sunday there will be curated playlists.

 

FRIDAY

8:30 - 9:30 High On Fire

7:00 - 7:45 Oozing Wound

5:30 - 6:15 Basic Cable

 

SATURDAY         

8:30 - 9:30 Bass Drum of Death

7:00 - 7:45 Screaming Females

5:30 - 6:15 Make-Overs

4:00 - 4:45 Radar Eyes

2:30 - 3:15 Jimmy Whispers

1:30 - 2:00 The Arts of Life Band

 

SUNDAY              

8:30 - 9:30 People Under The Stairs

7:00 - 7:45 Slow Magic

5:30 - 6:15 GoldLink

4:00 - 4:45 Milagres

2:30 - 3:15 Curtis Harvey

1:15 - 2:00 Ne-Hi

 

West Stage: Programmed by Subterranean

 

FRIDAY

8:45 - 10:00 JC Brooks & The Uptown Sound

7:15 - 8:15 Marrow

5:45 - 6:45 The O'Mys

 

SATURDAY         

9:00 - 10:00 JD McPherson

7:30 - 8:30 The Weeks

6:00 - 7:00 Martin Van Ruin

4:30 - 5:30 Elephant Gun

3:15 - 4:00 The Island of Misfit Toys

2:00 - 2:45 The Welcome

 

SUNDAY              

9:00 - 10:00 J Mascis

7:30 - 8:30 Someone Still Loves You Boris Yeltsin

6:00 - 7:00 Barber Green

4:30 - 5:30 Velocicopter

3:15 - 4:00 Muscle Worship

2:00 - 2:45 Secret Science

 

The Family Fun Fest (Sat - Sun only)

Do Division Family Fun Fest is the exclusive family and kid-friendly area of Do Division Street Fest. This is the 6th year Friends of Pritzker and LaSalle II PTO are organizing the fest-within-a-fest. Sponsored by the Smoky Mountain Tourism Alliance, the Family Fun Fest occupies two jam-packed blocks on Hoyne Avenue between Division and Crystal and on Crystal between Hoyne and Damen.   Some of the many popular activities featured at the Family Fun Fest include: Building Blocks Toy stores' train rides, The Easel Art Studio Craft Tent, face painting, balloon animals, punk rock hair do's, the Children's Learning Place Toddler Zone, inflatable obstacle courses, goodie bags, photo ops, face painting, mini golf and pony rides. Plus, everyone is encouraged to boogie on down at the Pizano's Family Fun Fest entertainment stage with Laura Doherty, Mary Macaroni, Jeanie B and many more throughout the weekend.

 

In addition, in association with this year's sponsor, the Family Fun Fest will feature themed mascots interacting with children showcasing many of the Smoky Mountain area animals and attractions.  Kids can participate in a fun 5 quiz about the National Park and neighboring areas. One lucky child will win a trip to the Smoky Mountains, complete with lodging and tickets to area attractions. All kids that answer each question correctly will be entered to win.

 

100% of Proceeds from Do Division Family Fun Fest activities go to Friends of Pritzker School and LaSalle II PTO, two local public elementary schools. 18% of the main fest net gate proceeds are also donated to the two schools.

 

The Sidewalk Sale and 'Do Fashion'

 

The Sidewalk Sale

Division Street between Ashland and Leavitt is packed with salons, spas, cafes, bakeries and boutiques in addition to droves of popular restaurants that can satisfy any craving.  Throughout the weekend, many of the local merchants participate in an elaborate sidewalk sale outside their shops that spans east of the street fest - from Damen to Ashland - offering great deals on everything from local designer garments to fine hand-made jewelry. 

 

Do Fashion

After its overwhelming success in its inaugural year in 2013, Do Fashion returns for three days dedicated to the latest styles from the Do Division corridor.  Do Fashion will take place Friday through Sunday on Hoyne Street from Division to Crystal, and will feature a who's who of Division Street designer pop-up shops and merchandise.  The highlight here will be the Do-Fashion Runway Shows -happening frequently throughout the weekend - showcasing the hottest kids, teen and adult seasonal looks exclusively from the Do Division corridor.

 

This year, Do Fashion features looks by Mad Style, Maash, Takataka Hills, Prin By Prina Bagia, Psychobaby, M.Go Fashion Company, Sin Charity Clothing & The Pattern Maker 14.  On Sunday at 2 pm, there will be a Kid's Rock! & Teen's In Style fashion segment featuring Smash Talent.  Also, the highlight of all three days will be the nightly Wicker Park After Dark events at Do-Fashion - three nights of star-studded, red-carpet fashion shows under the lights hosted by Natalie Martinez of NBC 5 Chicago.  Featured designers include Marquin Salon, Sorelle Salon and Dynamic Salon. 



 

The Fine Print

There will be a $5 donation requested for admittance to Do Division Street Fest & Sidewalk Sale that will benefit the West Town Chamber of Commerce, the Division Street Committee providing programs and services specifically for Division Street, and three local elementary schools: LaSalle II, Pritzker and Talcott Fine Arts and Museum Academy.  Hours of operation are Friday, 5 pm to 10 pm and Sat / Sun, noon to 10 pm (and the Family Fun Fest is open from noon to 6 pm on Sat & Sun only - no additional entry fee / donation required).  Sponsors include:

Coors Light, Coors Banquet, Third Shift, Leinenkugel Summer Shandy, The Boundary, SmallBar, The Smoke Daddy, Division Street Committee, 93XRT, Red Eye, Nestle Water, We Are WPB (SSA33), Sameday Signs, Chicago Event Graphics, Yelp, Empty Bottle Presents, Pizano's, Wicker Wash, Caffe Gelato, Gateway Auto, Subterranean, and West Town Chamber of Commerce

 

 Do Division Street Fest - Chicago, ILImage courtesy of Do Division's  Facebook Page

Donations benefit not-for-profits including the West Town Chamber of Commerce.

 

 

 

 Be sure to follow us on Facebook & Twitter for updates about fest.

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