Wicker Park Bucktown Insider's Guide

Nike's Message to Community - We Run Bucktown

Michael Hamrick - Friday, August 16, 2013

In February, CANS announced they would be closing at 1640 N. Damen Avenue after 10 years. They'd lost their lease to rising rents. And who would be taking their spot?

NIKE.  So essentially increasing rents were forcing a small business to lose their lease to a large corporate chain.

NIKE quickly began construction posting the following boards around the site with the message: We Run Bucktown.

Yes, we get the double entendre. Nike-Run. We get it. But we also understand clearly the 2nd meaning. And local small business owners bristled at the lack of sensitivity of the message considering a long-time small business in Bucktown had just been put out of business. It's also interesting to see the NIKE signage with the CANS signage above it reflecting the transition from modest small business to flashy corporation.

So what do you think of NIKE's message? Advertising genius or inappropriate and tacky. Share your thoughts on Facebook.



Trackback Link
Post has no trackbacks.

Recent Posts


wicker park farmers market wickerpark bucktown community wicker park bucktown community chicago fire filming wicker park bucktown internships bucktown restaurants bucktown bars celebrity sightings wickerpark bucktown chicago artists bucktown crime do division wicker park Bucktown wicker park weekend guide wicker park bars wicker park restaurants wicker park bucktown shopping wicker park business closings wicker park bucktown filming WickerPark Bucktown Deals wickerpark veterinary clinic Wicker Park Festivals Wicker Park, Bucktown, Bars, Shopping, Art Exhibits wicker park bucktown news west town advertising wickerpark bucktown black wednesday Wicker Park Bucktown Restaurants wicker park bucktown marketing wicker park bucktown real estate wicker park fest wicker park music Wicker Park, Bucktown, Holiday, Shopping, Events wicker park bucktown alert weekend guide wicker park real estate bucktown chicago wicker park art chicago emergency veterinary specialty crime wicker park bucktown Bucktown Festivals Logan Square Chicago wickerpark bucktown rad events logan square advertising opportunities wickerpark bucktown festivals Wicker Park wickerpark bucktown events WickerPark Bucktown Elections wicker park bucktown closings chicago veterinary emergency specialty clinic lincoln park advertising opportunities lakeview advertising opportunities dr seth ghantous Wicker Park Bucktown Contests Submit A Wicker Park Bucktown Business wicker park bucktown farmers market wicker park chicago Bucktown Retail News wicker park lollapalooza Advertisement wickerpark bucktown sunday scoop wicker park rad events chicago advertising opportunities wicker park bucktown weekend guide Chicago Real Estate wicker park history wicker park crime Chicago Craft Beer Week bucktown rad events chicago wickerpark bucktown lost and found