Wicker Park Bucktown Insider's Guide

Nike's Message to Community - We Run Bucktown

Michael Hamrick - Friday, August 16, 2013

In February, CANS announced they would be closing at 1640 N. Damen Avenue after 10 years. They'd lost their lease to rising rents. And who would be taking their spot?

NIKE.  So essentially increasing rents were forcing a small business to lose their lease to a large corporate chain.

NIKE quickly began construction posting the following boards around the site with the message: We Run Bucktown.

Yes, we get the double entendre. Nike-Run. We get it. But we also understand clearly the 2nd meaning. And local small business owners bristled at the lack of sensitivity of the message considering a long-time small business in Bucktown had just been put out of business. It's also interesting to see the NIKE signage with the CANS signage above it reflecting the transition from modest small business to flashy corporation.

So what do you think of NIKE's message? Advertising genius or inappropriate and tacky. Share your thoughts on Facebook.



Trackback Link
Post has no trackbacks.

Recent Posts


lakeview advertising opportunities wickerpark bucktown festivals wicker park bucktown closings Wicker Park, Bucktown, Bars, Shopping, Art Exhibits do division wicker park Advertisement west town advertising wickerpark bucktown rad events wicker park bucktown marketing bucktown crime bucktown chicago wicker park fest chicago emergency veterinary specialty wickerpark bucktown black wednesday Bucktown Festivals WickerPark Bucktown Deals Wicker Park, Bucktown, Holiday, Shopping, Events Wicker Park Bucktown Restaurants dr seth ghantous weekend guide wicker park rad events wicker park farmers market Wicker Park Bucktown Contests chicago advertising opportunities Logan Square Chicago Submit A Wicker Park Bucktown Business Wicker Park Festivals logan square advertising opportunities wicker park chicago wicker park bucktown alert WickerPark Bucktown Elections chicago bucktown rad events wicker park weekend guide celebrity sightings wickerpark bucktown wicker park bucktown internships wicker park business closings Chicago Craft Beer Week chicago fire filming Chicago Real Estate wicker park history wicker park bucktown community crime wicker park bucktown Wicker Park wicker park music chicago veterinary emergency specialty clinic wicker park bucktown news wicker park crime wicker park bucktown farmers market Bucktown Retail News wicker park restaurants bucktown restaurants wicker park real estate wicker park bucktown real estate wicker park bucktown shopping wicker park bucktown weekend guide wickerpark veterinary clinic wickerpark bucktown events wicker park art lincoln park advertising opportunities wickerpark bucktown community bucktown bars wickerpark bucktown lost and found wickerpark bucktown sunday scoop chicago artists wicker park bars Bucktown wicker park bucktown filming wicker park lollapalooza