Wicker Park Bucktown Insider's Guide

Nike's Message to Community - We Run Bucktown

Michael Hamrick - Friday, August 16, 2013

In February, CANS announced they would be closing at 1640 N. Damen Avenue after 10 years. They'd lost their lease to rising rents. And who would be taking their spot?

NIKE.  So essentially increasing rents were forcing a small business to lose their lease to a large corporate chain.

NIKE quickly began construction posting the following boards around the site with the message: We Run Bucktown.

Yes, we get the double entendre. Nike-Run. We get it. But we also understand clearly the 2nd meaning. And local small business owners bristled at the lack of sensitivity of the message considering a long-time small business in Bucktown had just been put out of business. It's also interesting to see the NIKE signage with the CANS signage above it reflecting the transition from modest small business to flashy corporation.

So what do you think of NIKE's message? Advertising genius or inappropriate and tacky. Share your thoughts on Facebook.



Trackback Link
Post has no trackbacks.

Recent Posts


wicker park music west town advertising lakeview advertising opportunities Bucktown Festivals wicker park weekend guide weekend guide Bucktown Wicker Park Festivals logan square advertising opportunities wicker park bucktown real estate wicker park lollapalooza Chicago Craft Beer Week dr seth ghantous bucktown rad events Wicker Park Bucktown Restaurants wickerpark bucktown sunday scoop wicker park restaurants wicker park bucktown filming wicker park bucktown news Wicker Park Bucktown Contests wickerpark bucktown black wednesday wickerpark bucktown community wicker park history wicker park bucktown closings bucktown chicago chicago do division wicker park Chicago Real Estate Bucktown Retail News wicker park bucktown community wicker park bucktown internships wicker park real estate wicker park chicago crime wicker park bucktown wicker park bucktown alert wicker park art wicker park bucktown marketing wickerpark bucktown events wickerpark bucktown festivals bucktown crime Wicker Park, Bucktown, Holiday, Shopping, Events chicago artists chicago emergency veterinary specialty wicker park farmers market wicker park bucktown shopping wickerpark veterinary clinic chicago fire filming Wicker Park wicker park rad events Submit A Wicker Park Bucktown Business celebrity sightings wickerpark bucktown wicker park crime Advertisement WickerPark Bucktown Elections Wicker Park, Bucktown, Bars, Shopping, Art Exhibits bucktown bars wickerpark bucktown rad events wicker park bars wicker park fest wicker park bucktown farmers market WickerPark Bucktown Deals lincoln park advertising opportunities chicago veterinary emergency specialty clinic wicker park business closings wickerpark bucktown lost and found bucktown restaurants Logan Square Chicago chicago advertising opportunities wicker park bucktown weekend guide