Wicker Park Bucktown Insider's Guide

Nike's Message to Community - We Run Bucktown

Michael Hamrick - Friday, August 16, 2013

In February, CANS announced they would be closing at 1640 N. Damen Avenue after 10 years. They'd lost their lease to rising rents. And who would be taking their spot?

NIKE.  So essentially increasing rents were forcing a small business to lose their lease to a large corporate chain.

NIKE quickly began construction posting the following boards around the site with the message: We Run Bucktown.

Yes, we get the double entendre. Nike-Run. We get it. But we also understand clearly the 2nd meaning. And local small business owners bristled at the lack of sensitivity of the message considering a long-time small business in Bucktown had just been put out of business. It's also interesting to see the NIKE signage with the CANS signage above it reflecting the transition from modest small business to flashy corporation.

So what do you think of NIKE's message? Advertising genius or inappropriate and tacky. Share your thoughts on Facebook.



Trackback Link
Post has no trackbacks.

Recent Posts


weekend guide Logan Square Chicago do division wicker park wicker park bucktown weekend guide wicker park crime wicker park real estate Wicker Park Bucktown Restaurants Wicker Park Bucktown Contests Advertisement wickerpark veterinary clinic wicker park bucktown shopping wicker park rad events logan square advertising opportunities wicker park bucktown alert wickerpark bucktown black wednesday chicago emergency veterinary specialty chicago artists bucktown rad events Chicago Real Estate Bucktown Festivals west town advertising crime wicker park bucktown WickerPark Bucktown Elections wicker park bucktown internships celebrity sightings wickerpark bucktown wicker park bucktown farmers market wicker park business closings bucktown restaurants wicker park bucktown closings chicago advertising opportunities wickerpark bucktown festivals lakeview advertising opportunities Wicker Park wicker park history bucktown chicago wicker park bars wicker park weekend guide Bucktown Retail News dr seth ghantous wickerpark bucktown lost and found wickerpark bucktown community Bucktown WickerPark Bucktown Deals wickerpark bucktown rad events wicker park art wicker park lollapalooza wicker park bucktown news Wicker Park, Bucktown, Holiday, Shopping, Events wicker park chicago wicker park bucktown marketing Chicago Craft Beer Week lincoln park advertising opportunities chicago chicago veterinary emergency specialty clinic wicker park farmers market Submit A Wicker Park Bucktown Business wicker park bucktown community bucktown bars bucktown crime wickerpark bucktown events wicker park bucktown real estate Wicker Park Festivals wicker park restaurants chicago fire filming wicker park bucktown filming Wicker Park, Bucktown, Bars, Shopping, Art Exhibits wicker park music wicker park fest wickerpark bucktown sunday scoop